The rules, without the legalese.
Short explainers on the UK advertising rules that catch marketers most often — written by the team behind Clearance, the pre-flight risk-screening tool for ad copy.
- 10 June 2026 · 5 min read
Can you say "clinically proven" in UK ads?
"Clinically proven" is one of the most-flagged phrases in UK advertising. Here's what evidence you need, what the ASA looks for, and safer ways to phrase it.
- 10 June 2026 · 5 min read
Do gifted posts need #ad? The UK influencer disclosure rules
When does an Instagram or TikTok post legally become an ad? What "gifted", "collab" and affiliate links require, and where #ad must appear.
- 10 June 2026 · 5 min read
HFSS advertising rules: what UK food marketers can and can't do now
The UK's restrictions on advertising less-healthy food and drink — what counts as HFSS, what the online and TV rules restrict, and what marketers can still do.
- 10 June 2026 · 6 min read
Green claims in UK advertising: what you can actually say
"Eco-friendly", "sustainable", "carbon neutral" — UK rules on environmental claims, the CMA's fining powers, and how to make green claims that survive scrutiny.
- 10 June 2026 · 6 min read
Crypto advertising rules in the UK: what promoters must know
Promoting crypto to UK consumers is now a regulated activity with criminal penalties. The approval routes, required risk warnings, and banned tactics.